Recognized as the global voice of indie film, on 27 November 2015, Max It Magazine relaunched with a completely redeveloped site for beta testing.
According the founder, writer, director & producer, Scott C. Brown “The site wasn’t hacked for the content. In fact that was never accessed successful. It was however destroyed when they went after the server for the power of the server alone. We believe they wanted to use it in a brute force attack.”
A brute force attack is when a hacker takes over multiple servers for the processing power, then attack a website, or another server.
“Though we were able to keep it online, though erratically for longer than expected, finally the code itself failed and we were forced to pull back and do a complete rebuild.” Stated Scott, “The original site, was rather simple, with some nice bells and whistles, wasn’t really designed to handle the massive influx of visitors that we had. 1.2 million in the first year in fact. Based on our evaluations, we only expected to see a few hundred thousand. Most might have seen this as a major setback, but we saw it as an opportunity.
We’d already helped raise over $1 million for crowdfunding campaigns of indie filmmakers, gained attention for the projects of thousands of indie filmmakers that otherwise wouldn’t have had a voice. So we knew there was a need and a desire to know what was going on in true indie film.”
Going back to the drawing board, the founding members began reworking the pieces of the original site and soon realized that the code they’d been using wouldn’t handle the scale they were looking to create. Pulling the ideas of the best pieces, they began recoding from the ground up.
“Though this is the initial beta of the new site, we’re hoping to get enough feedback to be able to have the full site online by the new year.” Commented Scott, “It’s a lot of work, but I and my partners believe in what we’re doing. With some serious support by a small crowdfunding campaign and a major donor that wishes to remain anonymous, we’re able to launch the skeleton of the new site.”
When asked what the next phase will be Scott responded, “There’s a lot more pieces that have to be coded. We’re still in need of a lot of support and contributions by those that love indie film. Some have already reached out and stated they’re looking forward to the relaunch and the contribution area we’ll be adding shortly. Until then it’s a bootstrapping effort and a lot of late nights.”
An early afternoon relaunch was announced through the main Twitter account (@MaxItMagazine) and on Facebook. Updates will be posted on the website, Twitter & Facebook.